Everybody wants to bring more traffic to their site, whether its a personal blog or a corporate company, but it can be difficult to know exactly what you need to achieve this. In this article, I describe 5 ideas to help you realize why your website needs to be updated consistently.
- Your services, rates and content will change over time.
If you have the same content on your website that you’ve had since you started, it’s probably time to freshen up your website. If your website text only changes when you add a new page, visitors won’t want to return. People want to know when the products and services will change so that they can do what is necessary on their end. If you suddenly increase your rates or add a new service but never tell your customers then you will end up missing out on more business. People can’t utilize your new addition if they don’t know about it. Keep your content updated and your clients will be happier. And it will also be less trouble to update in the future.
- Design changes.
Look at fashion, hair styles and even art from ten years ago. I can guarantee that the styles of then do not match up with the current trends of today, unless they are some of the select that coming back into style for a little while. Design is no different. The way that websites appealed to people in the 1990’s does not work today. People want to see things change and evolve; your website is no different. It should reflect the look and feel of your company of today, not who you were ten years ago.
- More traffic to your site.
The more you update your site, the better it will be indexed and ranked on search engines. Everyone wants to have better placement and rankings in search engines, so the more you update your site with good content, the more it will be noticed by search engine robots. With better placement and getting your content out there it will further extend your brand’s reach which will in turn open up the possibility for more people to come back to your site.
- More relevant keywords = better specific traffic.
Deriving from the last point, the more you update your content, the more keyword optimization you are able to use. The main thing to keep in mind in here is that you could simply fill all your pages with just keywords, internal links and not have any real content, but that practice is called keyword stuffing and it’s not recommended. Sites that keyword stuff are more likely to be lowered in search engine rankings, flagged as spam sites and then your credibility is shot, which results in lower traffic, if any at all. At that point it is very difficult to gain your credibility back. But if you have fresh content being added to your site consistently there are more keywords added into each page which will bring in more detail-specific traffic; the people are often going to stay longer as well because the content on your site is relevant to their searches.
- More links add traffic.
The more you update your site with fresh content, the more links you create. Each of these links are potential bridges that connect your website to the world. The best way for these new links to receive traffic is to promote them. The most efficient way that I have found to implement your new content is publishing it on other sites, or at least link to them. Some of the most prominent sites for linking your content are: Facebook, Twitter, Digg, StumbleUpon, Reddit, DesignBump, etc. On that note, when you are on those sites, share links and contribute to others links. If you are on Twitter and tweeting only your links you won’t get as much traffic (at first) until you start contributing too, respond with your followers, keep it business oriented and follow some of your followers so that you can keep the circle of information going. Find others with the same industry, follow them, learn and give your two cents and you will start receiving more traffic.
In conclusion, there are many different ways to receive more traffic to your website. And ultimately that’s what a website is for. Further, the best way to bring in more traffic is to keep your content updated, your website looking good and keep the people reading interested. Without updating the content and design regularly you are only hurting yourself and your business.